"By 2020, we will see an increase in the number of visitors to Thomas Cook destinations." He said Turkey was holding talks with EasyJet, British Airways and others in the coming days to finalise plans for more flights into areas affected by the Thomas Cook collapse, particularly the resort of Dalaman.
Thomas Cook, which declared bankruptcy last weekend, leaving hundreds of thousands of holidaymakers stranded around Europe, represented around three percent of Turkey's tourist intake.
Turkish tourism has recently recovered from a sudden 25-percent decline in 2016 caused by a spate of terrorist attacks and political unrest.
At the heart of the new strategy is a major increase in worldwide promotion from $80 million to $180 million over the next year.